advanced, and arguments used to influence and encourage trade among out-of-town customers might be classified as follows:

Whenever you order, always bear this in mind, that if you don't get goods as represented, back goes your money to you as soon as you want it.

The smallest order you send will receive the same prompt and careful attention as if it were ever so large.

Where you and your neighbors order together, goods can be packed separately and forwarded in one shipment, thus making the charges low.

Selling goods at fair prices every day should interest you.

It may be a satisfaction to select goods yourself, but your orders by mail will be promptly and faithfully executed.

Out-of-town customers always get the benefit of any reduction in the price of goods.

Freight is a small item where customers are saved many times the cost of transportation.

You are at absolutely no risk whatever in ordering by mail, as you always get the best and pay the least.

Samples and prices are sent free of charge, therefore there need be no hesitation in asking for them.

A trial order will convince you that it will be filled carefully and promptly.

If goods are not all right, you don't have to keep them.

The goods offered are bought for cash in large quantities, sold direct to customers for cash and not through agents, therefore the traveling man's salary and expenses, the middleman's profits, his losses and poor accounts, are not paid by you.

Mistakes are rarely made; but always rectified.

Where there is the slightest cause for complaint, if you write fully, everything will always promptly be made right.

The bigger saving is made on the bigger order you send.

No charge is made for packing goods, and they always open up in first-class condition.

Your money is refunded every time if you are not satisfied. Goods are bought direct from the manufacturer, and then go direct to you.

Your smallest order will be filled at the same price as the customer who buys a thousand dollars worth. Goods marked at one price only.

Isn't it much more satisfactory and much easier to sit down at home, look over the catalogue, select the goods required and mail your order, than to depend upon stores where the stock is small as well as assortments incomplete, and get something that does not give you half satisfaction, notwithstanding that you do pay an extravagant price?

If an error is made, and it's not your fault, you are not asked to pay any expense incurred.

Some of the most successful men of the day give you in the catalogue sent the benefit of their thought, experience and hard work.

It may be a surprise to compare catalogue prices with others, but always a favorable one for the catalogue.

Confidence in the goods offered at the prices asked was established long ago.

The man is prosperous who saves a dollar on this and a half dollar on that: the prices quoted help you in this direction.

The goods offered are exceptional, on account of the price; and rare, because of their exclusive style.

Honest value is guaranteed for every cent you send, or it is sent back again.

It pays you to deal where no false representations are made, but where goods are sold exactly as advertised.

The goods offered are honest, the prices are right, customers are every-day honest people; and that's why it's easy to do business together.

You don't save the freight when you buy at home; the freight and a big profit as well are added in the price.

The whole truth of the matter is—what promises are made, are kept.

It is the belief engendered in the truth of these and other statements, the influence they exert in convincing, and the persistent method of keeping it up, that attracts this particular trade; and the faithfulness with which all promises are kept, all obligations fulfilled, that builds the business up on the lines of perfect confidence and retains it.

All may not be agreed upon the effect the response to this method of doing business has upon the country at large; but it is, nevertheless, a fact that the people everywhere are giving their material support to houses whose advocated policy is to supply them everything on which they can save them money, and it has proved to be a pronounced success to the promoters.

The possibilities of increased trade through the medium of the mail-order department appear almost unlimited. The amount of business that may be done has evidently never yet been measured, and no other branch of the business is apparently as capable of as large development as the mail-order trade.