out, what it will do and what it will not do; everything must be at his finger-tips ready for instant use. Coupled with that is the need of the ability to produce, sometimes, within an hour after making the exposure, crisp, sharp, sparkling prints.

After all, no more qualifications are required of the press-photographer than of most other photographers. He may have to work like lightning, snap his shutter literally under the very hoofs of racing-horses, rush out of a warm and cozy bed into a chill and bleak night—but "it's all in the game." If any one of the old veteran press-photographers were to lead the life of an ordinary business-man, he would die of ennui. When the camerist makes photographs for publishers it is zip-dash—and later, cash.

It is the exciting life of a never-sleep reporter, with a camera to manage instead of a pencil.

III

WHAT TO PHOTOGRAPH

If you wish immediate wealth you have only to locate several oil-pockets and dig into them. Similarly, if you aspire to success at marketing photographs you have only to discover the needs of editors and to satisfy them. But although there are not many more available oil-pockets, there are many editors and innumerable editorial needs.

It would be as absurd for me to attempt to state precisely what you should photograph as it would be for me to make a pencil-dot on a map and to say: "There's an oil-pocket; go dig into it." The one way to discover the needs of editors and how to satisfy them is to develop a "nose for news."

A "nose for news" is simply the ability to determine the value of any certain photograph to any certain editor. The several ways of acquiring that very necessary ability are: (a) by experience, which consumes the most time and is the most difficult; (b) by examining the nature of photographs already sold to publications and printed in them, which is less difficult and just as effective; and (c) by careful study of prevailing editorial needs and market-demands, which is the best method of all.

To succeed, mix thoroughly liberal quantities of (a), (b) and (c).

Not many, other than the large metropolitan newspapers, employ staff-photographers; and if a smaller one does, the photographer is usually a reporter who has much scribbling to do besides. When most newspapers require a photograph of something local, the city-editor telephones to a commercial-photographer and tells him to "get it." Thereupon, the commercial-photographer packs up his forty-pound outfit, goes out and gets it.

However, a good many subjects are not of sufficient interest to cause the city-editor to dispatch a commercial-photographer to obtain them; but, if photographs of those same subjects were brought unsolicited to him he would at once see their value and buy them. That is the biggest advantage of the free-lance photographer with the newspapers.

If the press-photographer wishes to follow these tactics he may profit, even in a very large city; for staff-photographers go where city-editors tell them to go, and city-editors have much to think about.

The kinds of subjects bought by newspapers from free-lance photographers are those of local interest, brought to the office while the interest in them is still keen. A large number of such subjects are available daily. The news-photographer may glean his tips from a morning-newspaper and sell his prints to an evening-journal. When he becomes sufficiently well known, he may be called upon and dispatched after a photograph just as the commercial-photographer. But first he must impress the editorial mind by giving it, unasked, the very sort of thing it wants.

The free-lance photographer should see possibilities in many subjects:

• A public building burns.
• A corner-stone is laid.
• An illicit still is found.
• A new building is erected.
• A murder occurs.
• A new fire-department truck is bought.
• The governor comes to town.
• Josh Jones finds a hen's egg three-times normal size.
• A park is improved.
• The first baseball-game is played.
• The robber of the postoffice is caught.
• I. Wright, the local author's new book, is published.
• The local inventor again invents.

Any one of these suggestions holds possibilities for photographs useful to a newspaper; and many more events are just as promising.

The types of photographs used by postcard-makers are known to almost every one. The subjects run from famous buildings and historical monuments to artistic human-interest pictures such as a small kitten sleeping with its feet entangled in a maze of thread with which it has been playing.

At that point, merge the demands of the calendar-makers. They use the human-interest type, and run to landscapes, seascapes, and portraits of pretty girls. Usually the demand of both postcard- and calendar-makers is that the picture tell a story. If it can be used without an explanatory caption, all the better. For an example of a picture-told story, glance at almost any cover of the Saturday Evening Post and note how the whole situation is made clear without one word of explanation. It is that kind of photograph that postcard- and calendar-makers want. If you will glance over the postcard- and calendar-illustrations you have at hand you will readily see the types of photograph used.

Sometimes book-publishers send out calls for special kinds of photographs they need in preparing certain books. In that case, they usually advertise in an appropriate magazine and mention the kind of photograph they wish; for example, historical prints if a history is in preparation. The unlimited variety of books published calls for an unlimited variety of photographs. Certain publisher-photo-services make it their business to supply publishers with the photographs they wish; but that is not hurtful to the prospects of the free-lance, for the photo-services must obtain photographs of every kind from every source, and must be stocked with a larger number and variety of prints than any one magazine or publisher could possibly use. Thus, in fact, the news-photographer has an increased market.

The largest field for the free-lance photographer I have left until last; that is, the magazines. There are so many magazines and such a variety of them that almost any print, if it is of interest at all, should find a place with one of them. Besides the large magazines there are many smaller ones; those devoted to almost any conceivable vocation, and others to almost any interest or hobby.

Besides the publications issued for the great mass of the reading public, there are magazines published solely for advertisers, architects, real-estate agents, automobilists, bakers, confectioners, cement-users, drug-stores, dry-goods merchants, electricians, engineers, miners, bankers, financiers, fraternal members, furniture-dealers, millers, grocers, hardware-sellers, historians, hotel-owners, owners of restaurants, jewelers, labor-union members, lawyers, insurance-agents, soldiers, sailors, municipal workers, printers, publishers, railroad men, magicians, fox-raisers, blacksmiths, fruit-growers, undertakers, stamp-collectors, and scores of others, not to speak of almost two thousand house-organs issued by manufacturers as sales-promotion literature or for the benefit of their employees. And each of these uses photographs occasionally, if not regularly. The photographer need not deplore a lack of sufficient markets for his photographs.

The greatest influence toward the development of a "nose for news" is the giving to it of several whiffs of news. A photographer may "shoot"—a professional photographer never photographs—he shoots—he may shoot and shoot, and have his every photograph returned to him as useless for publication—but not if he first discovers what to photograph and what not to photograph.

As a means toward that end I have selected, at random, issues of